Did you know that October is Health Literacy Month? The term “health literacy” refers to the skills people need to access, understand and use information in ways that help them maintain or improve their health.
Research shows that 55% of adults in Canada do not have good health literacy in all situations. Health is a complicated topic and health-related information changes all the time. So, it’s not too surprising that health literacy is a common challenge.
There are lots of things that can get in the way of good communication around health. Language barriers, cultural differences, low reading and math skills, stress, and limited access to programs and services in some communities are just a few of the challenges we face here in the Northwest Territories.
Despite these limits, there is still a lot we can do to increase the chances that health messages are heard and understood. You don’t have to be a health professional to give good health information. Health-related messages could be part of your adult education class or family literacy event. Or maybe you are just sharing information with a friend. 
Here are four useful guidelines to keep in mind.
1) Keep it short and simple – Use everyday examples and avoid jargon or technical terms. Keep your message focused on actions and recommendations, not on lengthy background explanations. The most important information gets lost if there is too much other information. Try to stick to no more than four key messages. Repeat these messages often.
2) Make it interactive – A lot of people find it easier to take in information if it is visual or they can experience it. Pictures, infographics and short videos can help you get across or reinforce your health message. Kids in particular learn best if they can see or touch as part of the learning experience. Most adults also prefer interactive ways of taking in information.
3) Get creative – People tune out when information is presented in a boring way. Get creative about how to share health information. Consider your audience and what would be meaningful to them. Personal storytelling, case studies, examples, role-playing, drama and games can all help improve the odds your message will be understood. At the end of the day, you will successfully promote good health.
4) Become the listener - One of the best ways to really learn something is to teach it. If possible, give your learners the chance to show you or teach each other what they have learned. A “show-me” or “teach-back” opportunity reinforces the learning. It gives you a chance to clarify any information. And, it also helps the learner build their confidence to use their new knowledge.
All of these tips are easier said than done! But it’s important we do better. Improved health literacy is directly linked to the wellbeing of people and communities. Happy Health Literacy Month, and here’s to better health for all.
- Alana Kronstal
